You’ve done it yourself: opened a newspaper, seen a devastating headline about tragedy striking thousands, and turned straight to your horoscope. Why? Because headlines don’t make us care. We’re not invested. The same thing happens when you launch straight into the crisis moment or the big challenge in your story. Your audience can mentally turn the page just as easily.

Understand how to make your audience lean in rather than tune out, transforming anecdotes into moments people really remember.