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Apr 19, 2014

TED Talks - What Makes Them So Good?

1. TED Talks tell a story. The best ones are personal with a message people could apply to their own lives.

2. They end as powerfully as they begin so they leave a 'lasting' impression.

3. They tell us something fresh, new, and unique about a subject.

4. They approach their subject from an innovative perspective.

5. They don’t try to 'sell' us a story, they engage us in a story. 

6. The content is rigorously structured with a focus on brevity, clarity and impact. 

7. The message is usually contagious and could easily go viral.

8. They are always tailored to the audience in style, tone and form.

9. The presenter has thoroughly rehearsed the delivery – This results in a fluid, natural and confident voice tone, body language, stagecraft, ease in handling props and working with PowerPoint.

10. They often have a key phrase that we remember.

Obviously not every talk has all 10 of the qualities listed here but next time you watch the TED videos notice how many apply to the best of them.

Here is the top 10 list of most popular Ted Talks as of the end of 2013 and you may notice that some of the old favourites are still at the top. 

Happy Tedding!